Social Media Marketing Stats

Nov 20, 2020

GENERAL SOCIAL MEDIA MARKETING STATISTICS:

SOCIAL MEDIA MARKETING STATISTICS - SMBs' Use of Social Media Platforms, December 2016

  • 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. The likelihood of doing this is linked very strongly to age: